Home / Money / Would you tell your bank when you go running? Invite to ‘wellness

Would you tell your bank when you go running? Invite to ‘wellness

Would you desire your bank to know the number of steps you’ve walked today, or whether you navigated to going for your weekly jog?

You ‘d probably believe it was none of the bank’s company – however what if it was assuring you coupons or cash to reward you for taking a particular variety of everyday actions or striking your workout targets?

Welcome to the new world of ‘wellness banking‘. The idea is to encourage clients to spend properly while improving their physical and mental wellness.

Privacy issues: With 2 wellness banks launching in the UK this spring, could signing up to one make you healthier and wealthier – and is it worth giving your information away?

So each time you make a healthy choice, such as exercising, purchasing wholesome foods or meditating, a health bank will reward you with coupons, cashback or discount rates.

To benefit, customers should share more personal data with their bank than ever before – enabling it to track not just their spending and conserving however info such as their day-to-day movements, exercise and diet, gathered by means of a smart device with web access. The more you’re willing to share, the more rewards you stand to get.

With 2 wellness banks releasing in the UK this spring, could signing up to one make you much healthier and wealthier – and is it worth offering your information away?


Our banks already understand a lot about us– where we live, who we deal with, who we work for and how much we make.

They also know just how much our home loan or lease payments are, what we invest in bills and how much we save.

The pandemic has actually accelerated the use of debit and charge card – with 18 percent more invested using contactless payments in September 2020 compared to the previous year – implying it is increasingly easy for banks to profile our costs practices, too.

Paying by card provides banks data on what we buy and when. Tom Andrews, of information keeping an eye on service Appropriately, states costs information could even show your bank if you were consuming excessive or if you were unwell.

He says: ‘Banks gather and save lots of information for a very long time – although this is generally since stringent guidelines imply they need to.’

The pandemic has accelerated usage of debit and credit cards – with 18% more invested utilizing contactless payments in September 2020 compared to the previous year

Open Banking now indicates customers can give permission for banks to share information with each other. For clients with accounts at more than one bank this is helpful because they can see all of their financial details in one location but, of course, so can the banks.

Some banks, such as NatWest, let clients include shop commitment cards to their electronic banking account, which likewise carry huge quantities of information about our shopping routines and common purchases.

A lot of smartphone banking apps, consisting of Tesco Bank and NatWest, have a ‘nearby cashpoint’ feature, which works just if you offer the app consent to track your place. Banks can utilize this and card costs data to log where you are and what places you normally check out.

Frequently, this info is utilized to assist stop fraud. So, if the bank knows you normally buy coffee in central London on a Monday morning but your card is being utilized to purchase a laptop in Manchester at that time, it could flag this up as a suspicious purchase.

But all this information also helps banks profile their customers– which might be helpful when it concerns targeting them for brand-new products, such as loans or credit cards.

‘ Banks are acutely familiar with the value of the information they hold– and how it could be used,’ adds Mr Andrews.


There may be more powerful links between our health and financial routines than we believe.

Research from Coventry Structure Society discovered 90 percent of people who work out at least once a week likewise put money into their savings each month, compared to 74 per cent of those who don’t work out

And the more often we exercise, the more we’re likely to conserve – individuals who work out daily conserve approximately ₤ 234 per month, compared to ₤ 158 conserved by those who exercise less than when a month.

Data like this assists banks comprehend our conserving habits and provides valuable insights into which people are likely to be the best customers.

Research found 90% of people who exercise at least as soon as a week also put money into their savings monthly, compared to 74% of those who don’t exercise.

A recent Deloitte report informed financial business there was a ‘large opportunity’ for them to profit from health and wellness efforts, specifically if they presented these as ‘enablers of social great’. Individuals are more thinking about tracking their health than their financial resources, it added.

Business can make the most of this by consisting of health monitoring within a finance app – which allows them to gain access to details about our spending habits, too.

The Covid-19 pandemic has actually increased our awareness of how carefully monetary concerns are linked to mental and physical wellness, according to a Worldwide Health Top report which names ‘monetary health’ as one of the top health trends for 2021.

But some critics question whether wellness banking is actually developed to enhance our health, or if it is just attempting to assist firms collect more details about us.

‘ Being able to combine health data with spending data for a specific creates a wealth of info which is exceptionally valuable to business who are attempting to offer us things,’ says Mr Andrews.

He adds that data about our typical activity levels, workout regimens and even our favourite jogging paths assists marketers target us more properly. It also means companies can develop detailed profiles of us, which can be offered or shared with other services.


Both of Britain’s new online wellness banks insist they will never ever share or offer health, fitness or costs data with third parties.

Releasing this month, the Durability Card includes a Mastercard debit card and a smartphone app, which analyses information on consumers’ activity levels from wearable gadgets, such as a Fitbit or Apple Watch (you need to buy your own).

Clients get points – which can be converted into vouchers or cashback – for deals consisting of utilizing their card or establishing direct debits, and for conference workout goals, such as walking 10,000 actions a day or burning calories. Users can likewise get discounts on fitness and health items and services.

Another wellness bank – due to launch next month – is MasLife, which is likewise managed by a mobile app and features a prepaid Mastercard card.

The standard account is free however consumers using its ₤ 10-per-month premium service can earn points for ‘responsible costs, practicing meditation and working out’, which transform into discount rates on health, fitness and way of life brand names.

Backers of wellness banking say it is time the standard design was upgraded to reflect the obstacles of contemporary life

Other health features consist of integrated step and calorie counters, assisted meditation sessions and wellness webinars.

If you’re already spending money on health and wellness subscriptions or devices, or using a smartwatch to monitor your step count or exercises, then registering to a wellness banking service might make financial sense.

It suggests you’ll get discount rates or cashback for doing the exercise or buying the items you currently planned to anyway.

Or if you seem like you require motivation to improve your health, then the rewards may simply motivate you to get off the sofa.

This concept is already utilized by health insurance provider Vigor, which gives clients an Apple Expect simply ₤ 37 upfront, among other offers, if they keep up with weekly activity targets (which are kept an eye on via the smartwatch).

Understanding how active we are benefits insurers because it assists them get a more precise image of our health. And providing us incentives to exercise means we are likewise most likely to remain well and less likely to make a claim.


Backers of wellness banking say it is time the standard model was updated to reflect the obstacles of modern life.

Although High Street banks are yet to directly combine handling money and health, some are beginning to acknowledge the significance of customer health and wellbeing.

Lloyds, for example, posts meditation and mindfulness videos on its site and has partnered with charity Mental Health UK to offer finance suggestions.

Sergey Balasanyan, the 29-year-old creator of Longevity Card, states all banks require to be much better at supporting the wellness of consumers. His app contains advice on how to seek advice and assistance.

He says: ‘We have an obligation to safeguard our clients’ mental health and offer them with preventative resources. This is the ethical way to do company.’

Creator of MasLife, Kash Amini, thinks his product will take users on ‘a journey of self-development … to help them reach their complete capacity in life’. The former cryptocurrency financier, 31, is launching the bank 5 years after losing his fortune from ‘living a quick life of partying and trading’.

Having been influenced to alter his way of life and frame of mind, he wants to share his method by means of his wellness bank.

So, could wellness banking work for you, too? Eventually it depends upon whether the deals you’re used are good enough to encourage you to live healthily– and how delighted you are to let companies access reams of your very valuable information.

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